If you are an Independent Consultant, even if you are not a JD Edwards Consultant, this rule still applies to you.  You must own and operate a Blog.
If you are not operating a Blog you are really limiting yourself, and you are loosing at-least 50k per year in revenue.  For more information read our article entitled “3 Things Every JD Edwards Consultant Should be Doing“.

So why is it so important to operate a Blog?
The first thing you should do as an experiment is go to Google and type in a keyword that fits your skill set.  For the purposes of this article, let’s say that you are a JD Edwards Job Cost expert.  So go to Google and type in JD Edwards EnterpriseOne Job Cost, or JD Edwards World Job Cost.  And, then click the search button.

When the search is finished you will notice the first two items in the search are paid advertisements, and then you will see a few white papers about JD Edwards Job Cost, then you will see Job Postings from Dice and other Job Boards, mixed with Web Sites for Consulting Firms.  You may even find this article if you search on JD Edwards EnterpriseOne Job Cost or JD Edwards World Job Cost.

My point to all of this drivel is this…  Much of the content that displays is not that pertinent to the search.  If someone searches for JD Edwards Job Cost, chances are that they are not looking for a job, they are probably looking for one of three things:
1)     Information about the software, in which case, they would probably go straight to Oracle or a Business Partner.
2)     They are looking for some help, probably setup or support help, in other words, consulting help.
3)     They are looking for Training

They are not looking for a job.  The reason I know this is because Monster and Dice are still in Business.  Most people looking for jobs go straight to a Job Board.

So why is this important?
It is important because we are in the beginning stages of a new revolution in staffing.  In the future, as more and more experts create their own Blogs and begin to produce relevant content, like articles, and white papers; these irrelevant listings, like Job Postings, will no longer show up in the searches.  The Blog articles will show up instead.  In this new era, the era of experts.  We will see the One Man Consulting company hit new heights, and begin to compete with the larger firms.

Now there will always be a place for Implementation Companies.  Because clients want someone to blame when things go badly, but there will also be easy access to niche experts, that are found by simply typing a key word into Google. 

The term Information Super Highway is no longer used, but that is exactly what is being built right now by experts with Blogs.  Now is the time to begin building the highways directly to your front door, by putting up a blog and spreading your own version of the gospel to the world.

It is very inexpensive to operate a Blog.  If you are interested in starting a small Blog give us a call, or fill our our Contact Us form and we will get right back to you.  We can generally, have your Blog up within one day, we generally charge about $25/month to host your Blog.  That service includes; Domain Registration, Hosting, Site Development, Training and monetization (we teach you how to make your blog earn passive income).  We even teach you how to back up your Blog (What a concept).

Even if you don’t host your Blog with us.  Go forth and Build one. It will bring business to you.